Why Beautycounter? Why now?
I’m not a beauty expert. I’m probably the farthest thing from it. However, I’m a mom who cares deeply about her health and the health of her family. I’m a dietitian who works with women looking to conceive, are pregnant, or are postpartum. A time when what you put in and on your body, has significantly implications for you and your growing baby.
If you’re following me, you’re probably well aware of my food as medicine approach. If you’re feeling overwhelmed by incorporating healthy foods into your life, absolutely start there. However, when you’re ready to take the next step, I think skincare is a solid choice.
I’m announcing it publicly now, but Beautycounter has been a company I’ve personally been using and professionally recommending to clients for well over a year. It took me awhile to gather the evidence I needed to make the decision to go “all-in” with this company. Also, I wasn’t sure how I felt about a direct sales position. At the end of the day, I decided that I wanted to help this wonderful company spread their important message and get high performing, safer skincare into the hands of my community.
If you’d like to support my business, you have the option to purchase the products through my Beautycounter consultant page; however, you have the option to purchase these products without using my affiliate link, choose to purchase the other skincare brands I highlight that work, or continue using what you’re already enjoying. By no means do I think Beautycounter is the only solid option for skin/beauty care that’s out there; however, I’ve personally seen great results with it, respect the companies mission, and choose to support them.
Because this stuff matters!
You’re probably already convinced that the food eat matters. Well, what you put IN your body matters just as much as what you put ON your body. Your skin absorbs much of what you put on it, which ends up in your bloodstream, influencing the health of you and your baby.
In fact, according to the Environmental Working Group, over 287+ chemical toxins (some of which that have never been tested for safety) have been found within the umbilical cord of newborns. Unfortunately, of these 287 chemicals, 180 have been shown to contribute to cancer in humans or animals, 217 are toxic to the brain and nervous system (which is undergoing critical development in babies), and 208 of these can contribute to birth defects or abnormal development.
So, if you’re looking to conceive, limiting environmental toxins and endocrine disrupters by choosing cleaner skin/beauty care options and consuming a whole foods diet is really important! You can set your baby up for a better future and you may even improve your chances of conceiving.
If you’re currently pregnant or nursing, you can reduce you and your baby’s exposure to potentially harmful toxins.
Even if you’re not nursing, your baby is still exposed to your skin through skin-to-skin contact, kisses, and fragrances. When your baby is older, they’re constantly putting things in their mouth, or maybe playing dress-up with your make-up. And if you’re bathing your little one multiple times each week, you can see how these exposures add up.
Ok, deep breath!
Before I continue, I want to assure you that I’m not trying to cause additional panic or fear. As moms and moms-to-be, we’re already getting so much of that from other sources; however, I can’t (in good conscience) not educate you about this stuff. Even if you make ONE change, such as using a cleaner shampoo, you’re doing awesome and reducing you and your little one’s exposure, so do what you can, when you can. Sound good?
Ok, moving on…
According to the Environmental Working Group:
- The average woman uses 12 products containing 168 unique ingredients every day.
- 1 in 13 women are exposed to ingredients that are known or probable human carcinogens every day through their use of personal care products.
- One of every 24 women, 4.3 million women altogether, are exposed daily to personal care product ingredients that are known or probable reproductive and developmental toxins, linked to impaired fertility or developmental harm for a baby in the womb or a child.
- The term fragrance can stand alone on an ingredient label, even though the fragrance may contain harmful components such as phthalates.
The FDA regulates the labeling of cosmetics and, unfortunately, allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day. According to the CDC, we’re exposed to HUNDREDS of potentially harmful chemicals over the course of the day. And these exposures add up, which is why it’s so important to control the exposures you CAN control, such as your personal care products.
Also, did you know that 1,300 harmful chemicals are banned or restricted from cosmetics in the European Union, while one 30 are banned or restricted in the US? And only 10% of the 10,000 chemical commonly found in personal care products have safety data. This isn’t okay!
What are my options?
Can you simply use coconut or jojoba oil as your “go-to” and save a ton of money? Absolutely. However, I (and many of my clients/friends/family agree) want higher performing products that are comparable to other options on the market. This is where Beautycounter comes in. You can still look good while feeling good about what you’re putting on your body.
If you’re on the fence about natural skincare or want to see my other favorite options for safer skincare, make sure you’re on my e-mail list and are following me on IG @rockyourhormones, where I’ll share my favorite products including, but not limited to Beautycounter.
What are my favorite products?
- Charcoal bar and charcoal mask: The charcoal soap and mask clarifies and detoxifies your skin by pulling out dirt, impurities and excess oil, without drying it out. It uses organic witch hazel for toning, antioxidant-rich organic green tea to calm inflammation and organic coconut oil and sunflower oil to hydrate skin.
2. Kids and Baby bath products: These are really important since you may be giving your little one(s) baths multiple times a week. These products have formulas designed for delicate skin and are made with simpler, safer ingredients.
3. Flawless in 5: Remember when I said I’m not a beauty expert? Well, this simple 5-minute routine almost gives off the impression that I know what I’m doing. I really love how much the tinted moisturizer makes my skin glow!
Your Next Steps:
1. Continue with your normal skincare routine until you’re ready to make the change or start swapping products one by one for safer options, such as those listed as 0-2 by the Environmental Working Group.
2. Shop Beautycounter: Become a customer and purchase your favorites. Vote with your dollars to support Beautycounter’s mission to change the beauty industry, for the better!
3. Join the Mission: If you’re in love with the mission and the product, you have the option to become a Band of Beauty member. Click here to learn more and join!
4. Become a Consultant: If you’re passionate about this company and want to help spread the word by becoming a consultant, I’d be honored to help coach you along this journey! As a consultant you’ll save 25% off your own orders and can earn a full-time income while working from home.